The Soloist in Entrepreneurial Marketing
Fraser, P. 2013Entrepreneurial Marketing: A Global Perspective. Sethna, Z., Jones, R. & Harrigan, P. (eds.). Bingley: Emerald, p. 269-284 15Research output: Chapter in Book/Report/Conference proceeding› Chapter (peer-reviewed)
| Original language | English |
|---|---|
| Title of host publication | Entrepreneurial Marketing: A Global Perspective |
| Editors | Zubin Sethna, Rosalind Jones, Paul Harrigan |
| Place of Publication | Bingley |
| Publisher | Emerald |
| Pages | 269-284 |
| ISBN (Print) | 978-1-78190-786-3 |
| State | Published - 2013 |