Product development: the challenge of retrieving performing arts heritage
Fraser, P., Fraser, I. & Fraser, S. 2016Proceedings of 49th Annual Conference of the Academy of Marketing. Newcastle Business School, Northumbria UniversityResearch output: Chapter in Book/Report/Conference proceeding› Conference contribution
| Original language | English |
|---|---|
| Title of host publication | Proceedings of 49th Annual Conference of the Academy of Marketing |
| Place of Publication | Newcastle Business School, Northumbria University |
| State | Published - 2016 |