Creating the Opera Habit: Marketing and the Experience of Opera
Fraser, P. & Fraser, I. 2014The Routledge Companion to Arts Marketing. O’Reilly, D., Rentschler, R. & Kirchner, T. (eds.). 1 ed. London: Routledge, p. 393-403Research output: Chapter in Book/Report/Conference proceeding› Chapter (peer-reviewed)
| Original language | English |
|---|---|
| Title of host publication | The Routledge Companion to Arts Marketing |
| Editors | Daragh O’Reilly, Ruth Rentschler, Theresa Kirchner |
| Place of Publication | London |
| Publisher | Routledge |
| Pages | 393-403 |
| Edition | 1 |
| ISBN (Print) | 978-0-415-78350-7 |
| State | Published - 2014 |