Advertising Agencies B2B relationships with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy
Stewart, M. & Paliwoda, S. 3 Sep 2011Research output: Contribution to conference› Paper
| Original language | English |
|---|---|
| Publication date | 3 Sep 2011 |
| State | Published |
Conference
| Conference | 27th IMP Conference |
|---|---|
| Country | United Kingdom |
| City | Glasgow |
| Period | 31/08/11→ 3/09/11 |