Antecedents, policies and practices of promotional standardisation strategy: a comparison of British MNCs and advertising agencies in the UK, France and Germany
Stewart, M. & Paliwoda, S. 5 Jul 2011Research output: Contribution to conference› Paper
| Original language | English |
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| Publication date | 5 Jul 2011 |
| State | Published |
Conference
| Conference | Academy of Marketing |
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| Country | United Kingdom |
| City | Liverpool |
| Period | 4/07/11→ 7/07/11 |