Antecedents, policies and practices of internet promotional standardisation strategy: a comparison of British MNCs and advertising agencies across the UK, France and Germany
Stewart, M. & Paliwoda, S. 22 Jul 2012Research output: Contribution to conference› Paper
| Original language | English |
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| Publication date | 22 Jul 2012 |
| State | Published |
Conference
| Conference | Global Marketing Conference |
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| Country | Korea, Republic of |
| City | Seoul |
| Period | 19/07/12→ 22/07/12 |