Millennial cultural consumers: Co-creating value through brand communities
Halliday, S.& Astafyeva, A. 2014In : Arts Marketing.4, 1/2, p. 119-135Research output: Contribution to journal› Article
| Original language | English |
|---|---|
| Pages | 119-135 |
| Journal | Arts Marketing |
| Journal publication date | 2014 |
| Volume | 4 |
| Issue | 1/2 |
| DOIs | |
| State | Published |