Branding sustainability: opportunity and risk behind a brand-based approach to sustainable markets
Lehner, M. & Halliday, S.Feb 2014In : Ephemera: Theory and Politics in Organization.14, 1, p. 13-34Research output: Contribution to journal› Article
| Original language | English |
|---|---|
| Pages | 13-34 |
| Journal | Ephemera: Theory and Politics in Organization |
| Journal publication date | Feb 2014 |
| Volume | 14 |
| Issue | 1 |
| State | Published |