Money Down the (Brand) Drain: An exploration of the constraints of the adoption of brand strategies and the adversity facing investment in brands by Chinese suppliers
He, P. & Catulli, M.Apr 2014Academy of Marketing Global Brand Conference.19 p.Research output: Chapter in Book/Report/Conference proceeding› Conference contribution
| Original language | English |
|---|---|
| Title | Academy of Marketing Global Brand Conference |
| Publication date | Apr 2014 |
| Number of pages | 19 |
| State | Published |
Conference
| Conference | 9th Annual Global Brand Conference 2014 |
|---|---|
| Country | United Kingdom |
| City | Hatfield |
| Period | 9/04/14→ 11/04/14 |