Is the concept of national culture of any use to global advertisers of ‘global’ products?
Czarnecka, B. & Brennan, R.Apr 201418 p.Research output: Contribution to conference› Paper
| Original language | English |
|---|---|
| Publication date | Apr 2014 |
| Number of pages | 18 |
| State | Published |
Conference
| Conference | Global Brand Conference 2014 |
|---|---|
| Country | United Kingdom |
| City | Hatfield |
| Period | 9/04/14→ 11/04/14 |