Convert, Defend and Acquire: Evaluating consumer preference through brand mindspace.
Cooray, M. & Duus, R.2010Research output: Contribution to conference› Paper
| Original language | English |
|---|---|
| Publication date | 2010 |
| State | Unpublished |
Conference
| Conference | Future Trends |
|---|---|
| Country | United Kingdom |
| City | Miami |
| Period | 18/10/10→ 20/10/10 |