The Brand Misfits: Exploring paradoxical brand-resisting practices in social media
Duus, R., Cooray, M. & Davies, A. 2014Research output: Contribution to conference› Paper
| Original language | English |
|---|---|
| Publication date | 2014 |
| State | Published |
Conference
| Conference | Brands and Brand Relationships Conference |
|---|---|
| Country | United States |
| City | Boston |
| Period | 19/05/14→ 21/05/14 |