Consumer coping mechanisms framework: beyond Technology Acceptance Models
Halliday, S., Kapetanaki, A., Watson, A.& Parihar, P. S. 30 Dec 2016In : European Journal of Marketing.Research output: Contribution to journal› Article
| Original language | English |
|---|---|
| Journal | European Journal of Marketing |
| Journal publication date | 30 Dec 2016 |
| State | Submitted - 30 Dec 2016 |