Dealing with Challenges to Methodological Pluralism: The Paradigm Problem, Psychological Resistance and Cultural Barriers
Midgley, G., Nicholson, J. & Brennan, D.2017In : Industrial Marketing Management.Research output: Contribution to journal› Article
| Original language | English |
|---|---|
| Journal | Industrial Marketing Management |
| Journal publication date | 2017 |
| State | Submitted - 2017 |