Impact of Materialism on Consumers’ Ethical Evaluation and Acceptance of Product Placement in Movies
Manyiwa, S. & Brennan, D.2016In : Journal of Customer Behaviour.Research output: Contribution to journal› Article
| Original language | English |
|---|---|
| Journal | Journal of Customer Behaviour |
| Journal publication date | 2016 |
| State | Published - 2016 |