Rhetorical Figures and the Translation of Advertising Headlines
Smith, K.2007The Language of Advertising: Modern Themes in English Studies. Cook, G. W. (ed.). Abingdon: Routledge, Vol. II, p. 228-253Research output: Chapter in Book/Report/Conference proceeding› Chapter
| Original language | English |
|---|---|
| Title of host publication | The Language of Advertising |
| Subtitle of host publication | Modern Themes in English Studies |
| Editors | Guy W. Cook |
| Place of publication | Abingdon |
| Publisher | Routledge |
| Publication date | 2007 |
| Pages | 228-253 |
| Volume | II |
| ISBN (Print) | 0415412153, 978-0-415-41215-5 |
| State | Published |